Help, my daughter is a victim of fashion!
The figures of the fashion economy are staggering, such as 73 pairs of jeans sold every second worldwide. Today, the function of clothing is no longer so much to protect and keep warm, as to make people feel beautiful and identify with the group to which they belong.
These new "needs," which are in reality never-ending desires, are manufactured by an economic system based on an insatiable thirst for consumption. Advertising is the cornerstone of this system, weakening the will of anyone who tries to resist the alliance of neuroscience and targeted marketing. The younger you are, the more sensitive you are to the seductiveness of these messages, which is why children and teenagers have long been one of advertisers' primary targets.
Give them perspective
How can we help teenagers stay in control? We can start by reminding them of the primary function of clothing: to dress. And teach them that clothes have both a practical and a social side. The …